Project Title: Strengthening National Advocacy & Coalition Strategy for the Protect Working Musicians Act

Music Managers Forum-US

Details
Project Title Strengthening National Advocacy & Coalition Strategy for the Protect Working Musicians Act
Project Topics Corporate Social Responsibility Political Organization, Policy Change, and Advocacy PR & Communications Public Administration Research, Analysis, Evaluation Strategic Planning
Skills & Expertise Advocacy Strategy Development Analytical Problem Solving Coalition Building Critical Thinking Data analysis Legislative Research Networking Policy Analysis Project Management Public Speaking Relationship Management Report writing Social Media Strategy Stakeholder Engagement Strategic Communication
Project Synopsis: Challenge/Opportunity
Music Managers Forum-US (MMF-US) is seeking graduate student support on behalf of a coalition of leading music industry organizations advocating for the proposed Protect Working Musicians Act (PWMA) and related national arts policy initiatives. As a coalition partner working alongside organizations including the Recording Academy, Artist Rights Alliance, Future of Music Coalition, Songwriters of North America (SONA), the American Federation of Musicians (AFM), and others, MMF-US is helping to coordinate this project to strengthen advocacy strategy, coalition coordination, and policy engagement efforts supporting the legislation. The coalition is seeking assistance in organizing research, messaging, coalition infrastructure, and stakeholder engagement strategies that can help advance legislative momentum and long-term policy impact.
Students will evaluate the current advocacy landscape affecting working musicians, artist protections, and music industry labor issues while helping identify opportunities to strengthen coalition building, public engagement, and policymaker outreach. The project may involve researching comparable policy initiatives, analyzing legislative pathways, identifying key stakeholder groups, mapping coalition relationships, and assessing strategies that could help align messaging and advocacy efforts across participating organizations.
In addition, students may support the development of communications materials, policy research summaries, stakeholder engagement frameworks, and advocacy support tools designed to help the coalition maintain momentum as legislation progresses through various stages of review and public discussion. This could include organizing educational materials, identifying opportunities for public awareness campaigns, evaluating grassroots engagement strategies, and recommending approaches for sustaining effective multi-organizational collaboration over time.
While MMF-US, Artist Rights Alliance, and Fan Alliance are serving as the lead organizations for this graduate student engagement, the work will directly support the broader coalition's advocacy efforts surrounding the Protect Working Musicians Act. The project is intended to strengthen the coalition's long-term advocacy infrastructure while creating a more coordinated and scalable framework for advancing policy priorities that impact working musicians nationwide. Ultimately, students will help participating organizations improve strategic alignment, policy engagement capacity, coalition coordination, and stakeholder communications as they work collectively to advance meaningful legislative and industry change. 
Project Synopsis: Activities/Actions Required
  1. Analyze the current legislative landscape surrounding the Protect Working Musicians Act, including congressional activity, committee actions, comparable federal legislation, and factors that may influence the bill's path forward.
  2.  Assess the current coalition structure and identify opportunities to strengthen coordination, communication, and strategic alignment among participating organizations. 
  3.  Develop stakeholder maps that identify policymakers, industry organizations, labor groups, artist communities, educational institutions, and other constituencies that may influence or support the legislation. 
  4.  Research advocacy campaigns, coalition models, and public policy initiatives from comparable sectors to identify best practices applicable to the coalition's efforts. 
  5.  Develop messaging frameworks tailored to different stakeholder audiences, including policymakers, artists, music managers, industry executives, educators, and the general public. 
  6.  Prepare policy briefing materials, legislative fact sheets, and educational resources that coalition members can adapt for meetings with elected officials, partners, and stakeholders. 
  7.  Identify opportunities to strengthen grassroots engagement, public education, and digital advocacy efforts that complement the coalition's legislative strategy. 
  8.  Develop recommendations for coalition governance, information sharing, and internal coordination to improve efficiency as the advocacy effort continues. 
  9.  Create an advocacy toolkit containing templates, communications resources, stakeholder engagement materials, and strategic recommendations that coalition partners can utilize throughout the legislative process. 
  10.  Produce a final strategic report outlining findings, recommendations, implementation priorities, and opportunities to strengthen the coalition's long-term advocacy capacity beyond the Protect Working Musicians Act. 
Project Synopsis: Expected Results
 Success for this project will be measured by the coalition's ability to emerge with a stronger, more coordinated, and more scalable advocacy framework that supports both the Protect Working Musicians Act and future public policy initiatives affecting music creators.
Specifically, the project will be considered successful if students deliver a comprehensive set of practical recommendations and resources that the coalition can implement, including stakeholder and coalition mapping, policy research, messaging frameworks, advocacy materials, and strategic recommendations for strengthening coalition coordination and public engagement.
Desired outcomes include identifying opportunities to improve strategic alignment among participating organizations, developing resources that help communicate the value of the Protect Working Musicians Act to policymakers and industry stakeholders, recommending approaches to expand grassroots engagement and public awareness, and creating an advocacy toolkit that coalition partners can adapt throughout the legislative process.
From an organizational perspective, success will also be measured by the extent to which the students' work strengthens the coalition's long-term advocacy infrastructure. Rather than producing recommendations that are specific only to one piece of legislation, the project should provide a sustainable framework that can support future collaborative advocacy efforts on behalf of working musicians and the broader music industry.
The ultimate goal is to equip the coalition with research, strategic insights, and practical tools that enhance its collective capacity to advocate effectively, coordinate across organizations, and engage policymakers and stakeholders in advancing meaningful legislative and industry change. 

Project Timeline

Touchpoints & Assignments Date Type

Program Kickoff

Sep 12 2025 Event

Program Managers

Name Organization
Tiffany Charbonier New York University (NYU)

Teams

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No Teams Available